SAMANU is a leading business group in Ethiopia. Our mission is to migrate Ethiopia from a heavily import-reliant and raw resources export country to a self-sufficient manufacturing hub by developing companies and brands of high global standards that Ethiopians can enjoy every day.
We deliver high-quality products at affordable prices, ensuring great value for consumers. Our focus on innovation and efficiency keeps prices competitive without sacrificing quality.
Aiming to improve lives and livelihoods of Ethiopian small farmers, social development programs, new small business opportunities are in the heart of our social responsibility.
Samanu envisions a future where Ethiopians relish in the excellence of locally produced goods on a daily basis, as we strive to elevate the nation's profile as a self-sufficient manufacturing hub.
With a steadfast commitment, Samanu is on a mission to empower local industries, fostering economic growth by nurturing a diverse range of businesses that contribute to Ethiopia's self-reliance and sustainability.
At the forefront of innovation, Samanu is dedicated to developing companies and brands that adhere to the highest global standards, ensuring Ethiopians experience world-class quality in their daily lives.
Samanu leads the charge in transforming Ethiopia from import dependency to a self-sufficient manufacturing powerhouse, creating a robust ecosystem of high-quality products.
54 Capital FMCG, a leading consumer goods company, has announced the launch of its operations in Ethiopia.
In 2014 54 FMCG, the leading FMCG company acquired the Gullele soap factory, which is the home of personal care and home care products such as 555 and Aura.
54 Capital has announced the acquisition of Health care food manufacturers, a producer of edible oils and fats, Astco, a manufacturer of wheat flour and chef luca pasta products, and Debre Birhan Natural Natural Spring Water S.C, a producer of Aqua safe a natural mineral Water.
54 Capital, a private equity firm that invests in fast-moving consumer goods (FMCG) in Africa, has acquired Etete Milk and Dairy, a leading dairy producer in Ethiopia.
HCFM was acquired by 54 FMCG in the year 2015. Following this strategic transaction, the company proceeded to bolster its operational footprint, unveiling an expanded production facility in the thriving Kality region in 2017. Today, HCFM stands tall as one of the most substantial edible oil manufacturers operating within the Ethiopian marketplace.
This venture was brought to new heights in 2020 with the inauguration of our ZAK facility. 54 FMCG has built the new ZAK Manufacturing plant and expand its Laundry Bar production capacity. The new facility has also diversified our product mix by introducing Aura beauty and anti-germ/antibacterial body soap, 555 liquid and detergent powder lines.
54 Capital a Conglomerate producing the most Popular Edible Oil “Tena Oil” has announced today a major expansion in its production plant at Dukem Town.
In 2023 “Ventured to Agriculture sector by working with farmers” to “cultivating New Ground: SAMANU branches out into agriculture by partnering with farmers”.
In 2023, SAMANU launched its export business, driven by a commitment to share Ethiopia's finest raw materials and value-added processed products with global customers. The company's dedicated export division is now positioned to deliver the country's agricultural treasures to discerning international markets, further cementing SAMANU's reputation as a trusted provider of premium offerings on the world stage.
54 FMCG announces its new corporate identity change to SAMANU. Samanu’s logo inspiration was taken from the source of life ‘Abay River’ and the Amharic word ሣ śā. The Logo design aims to reinforce Samanu's Ethiopian roots and highlights its strong commitment to growth and expansion as a leading Ethiopian manufacturer of high-quality consumer goods. Samanu is committed to embracing change and adapting to evolving customer needs and market trends.
SAMANU is home to several notable FMCG brands such as Tena Edible Oil, 555 Household Care, Chef Luca Pasta and Aquasafe Natural Mineral Water.
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$200 M
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SAMANU FMCG Head quarter
Bole Road Noah Plaza (Next to Alem Cinema), 11th floor.
+251 116 673329
+251 116 673329
info@samanu.com
