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About Us

SAMANU is a leading business group in Ethiopia. Our mission is to migrate Ethiopia from a heavily import reliant and raw resources export country to a self-sufficient manufacturing hub by developing companies and brands of high global standards that Ethiopians can enjoy every day.

We began our journey in 2013 through an investment in a small refinery and quickly expanded into other FMCG products. We now have some of the most iconic local FMCG brands, making us the fastest growing conglomerate in Ethiopia.

Today SAMANU is home to several notable FMCG brands such as Tena Edible Oil, 555 Household Care, Chef Luca Pasta and Aquasafe Natural Mineral Water. Going forward, SAMANU plans on taking ambitious steps to further expand its portfolio through investments in direct manufacturing and the vertical integration of its businesses

Our Vision

To improve the life & livelihood of the communities by providing world class products & services for now and future generations.

Our mission

To become a leading FMCG and healthcare company, delivering sustainable growth to stakeholders by optimizing Ethiopian resources.

Our values

  • Entrepreneurship
  • Oneness
  • Agility
  • Integrity
  • Passion
  • Achievement.

Team of Samanu

Meet the executive team.

Get to know the passionate individuals who bring creativity, expertise, and dedication to our team, driving innovation and excellence in everything we do.

Saad Aouad


Aziz Iraqi


Aristide Nkoumondo

Chief Supply Chain Officer

Meseret Habtamu

Chief People Officer

Lemlem Fekadu

Head of Legal

Amit Dayama

Head of Export

Abdul Bazeer

Sales Director

Frehiwot Teka

Chief Finance Officerr

Abraham Mekonnen

Chief of Staff

Yibel Haileselassie

Chief Internal Auditor