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About Us

SAMANU is a leading business group in Ethiopia. Our mission is to migrate Ethiopia from a heavily import reliant and raw resources export country to a self-sufficient manufacturing hub by developing companies and brands of high global standards that Ethiopians can enjoy every day.

Pioneering Self-Sufficiency

Samanu leads the charge in transforming Ethiopia from import-dependency to a self-sufficient manufacturing powerhouse, creating a robust ecosystem of high-quality products.

Elevating Global Standards

At the forefront of innovation, Samanu is dedicated to developing companies and brands that adhere to the highest global standards, ensuring Ethiopians experience world-class quality in their daily lives.

Empowering Local Industries

With a steadfast commitment, Samanu is on a mission to empower local industries, fostering economic growth by nurturing a diverse range of businesses that contribute to Ethiopia's self-reliance and sustainability.

Everyday Excellence

Samanu envisions a future where Ethiopians relish in the excellence of locally produced goods on a daily basis, as we strive to elevate the nation's profile as a self-sufficient manufacturing hub.

Social Impact:

Aiming to improve lives and livelihoods of Ethiopian small farmers, social development programs, new small business opportunities are in the heart of our social responsibility.

Delivering Quality and Value

We provide high-quality products at affordable prices, ensuring consumers receive excellent value. Our focus on innovation and efficiency allows us to maintain competitive pricing without compromising on quality.

Our Story

  1. 54 Capital FMCG Starts operation in Ethiopia

    54 Capital FMCG, a leading consumer goods company, has announced the launch of its operations in Ethiopia.

  2. Gulele Soap Detergent Factory

    54 Capital FMCG, the leading consumer goods company has acquired gullele soap factory in 2015.

  3. Tena Oil Astco Milling & Pasta Aquasafe Water

    54 Capital, has announced the acquisition of Tena Oil, a producer of edible oils and fats, and Astco Milling & Pasta, a manufacturer of wheat flour and pasta products.

  4. Etete Milk and Diary

    54 Capital, a private equity firm that invests in fast-moving consumer goods (FMCG) in Africa, has acquired Etete Milk and Dairy, a leading dairy producer in Ethiopia.

  5. New edible oil factory at kality

    HCFM was acquired by 54 FMCG in the year 2015. Following this strategic transaction, the company proceeded to bolster its operational footprint, unveiling an expanded production facility in the thriving Kality region in 2017. Today, HCFM stands tall as one of the most substantial edible oil manufacturers operating within the Ethiopian marketplace.

  6. ZAK Ethiopia Manufacturing & Trading PLC

    54 FMCG has built the new ZAK Manufacturing plant and expand its Laundry Bar production capacity.

  7. Articraft Industries PLC at Dukem

    54 Capital a Conglomerate producing the most Popular Edible Oil “Tena Oil” has announced today a major expansion in its production plant at Dukem Town.

  8. Ventured to Agriculture sector by working with Farmers.

    SAMANU, the esteemed player in Ethiopia's vibrant edible oils landscape, has embarked on a transformative backward integration initiative in 2023. Through this strategic move, the company has forged deep connections with farmers across diverse regions of the country, primarily focusing on the cultivation of sunflower and canola (also known as rapeseed) - two of the key raw materials essential for SAMANU's premium edible oil products.

  9. SAMANU Export Began.

    In 2023, SAMANU launched its export business, driven by a commitment to share Ethiopia's finest raw materials and value-added processed products with global customers. The company's dedicated export division is now positioned to deliver the country's agricultural treasures to discerning international markets, further cementing SAMANU's reputation as a trusted provider of premium offerings on the world stage.

  10. 54 FMCG Rebranded to SAMANU

    54 FMCG announces its new corporate identity change to SAMANU. Samanu’s logo inspiration was taken from the source of life ‘Abay River’ and the Amharic word ሣ śā. The Logo design aims to reinforce Samanu's Ethiopian roots and highlights its strong commitment to growth and expansion as a leading Ethiopian manufacturer of high-quality consumer goods. Samanu is committed to embracing change, and adapting to evolving customer needs and market trends.

Our Products

SAMANU is home to several notable FMCG brands such as Tena Edible Oil, 555 Household Care, Chef Luca Pasta and Aquasafe Natural Mineral Water.

Our Brands

Our brands are more than just products. They are the result of years of research, innovation, and customer feedback. They represent our values, our vision, and our commitment to excellence. Whether you need a reliable solution for your home, your business, or your personal care, you can trust our brands to deliver quality, performance, and satisfaction.



FMCG Industries


Industrial sites

$200 M

Direct investment




Contact us

Feel free to reach us out.

SAMANU FMCG Head quarter

Bole Road Noah Plaza (Next to Alem Cinema), 11th floor.

+251 116 673329

+251 116 673329